Sebastian and the Dudes

Legeland is more than a brand – it is the result of a deep friendship, shared passions, and a creative vision.

Sebastian Lege, known for his creative and unconventional approach to culinary arts, design, and product development, found in Heri Willmerdinger and the Dudes - including Heri's brothers and the two Bessudos - not just business partners, but true companions. What connects them is far more than shared projects: Their passion for good food, art, and urban lifestyle has fostered a deep friendship, from which Legeland ultimately grew.

Over the years, The Dudes Factory has evolved from a creative studio into a holding company with a broad portfolio. In addition to the well-known fashion labels The Dudes and Awesome ABCs, the group now also includes the Markthalle Pfefferberg, the Dirty Melody music label, the Blank Dudes textile production company, and the Cool Ink Solutions tattoo studio. This versatility reflects the spirit of The Dudes – a creative collective that isn't limited to one business area but connects a wide variety of cultural and artistic fields.

The friendship between Sebastian, Heri, and the Dudes, however, goes beyond business. Their shared passion for culinary arts plays a central role. For them, food is not just a pleasure, but an art form that brings people together. Whether in the finest restaurants or at private dinners, they share a deep passion for good food, exceptional taste experiences, and innovative gastronomic concepts.

This shared interest has strongly shaped their network. They move within a wide-ranging circle of chefs, winemakers, restaurateurs, artists, and creatives who inspire and support each other. Legeland was born from this world of art, cuisine, and design – a project that not only reflects their shared values ​​and ideas, but also symbolizes the foundation of their deep friendship.

Sebastian, Heri and the Dudes are more than business partners – they are a close-knit community of friends, united by creativity, culinary passion, and the love of the good life.